by TLC Nielsen
Andre Rivera is quite the entrepreneur—not only is he the owner of the Andre Alfonso Music School and Store but also the bandleader of two popular local bands, Here for the Summer Collective as well as Salsavera. I've had the pleasure of watching both bands live and they're amazing.
Welcome to the Extraordinary Ordinary blog, Andre!
Q) With so much going on in your life, how did you get your start in music?
I got my start in music in 4th grade band. Just like everyone else at the time, I wanted to play the saxophone, but it was my parents that wanted me to try the trumpet. I fell in love with how simple it was to play—no reeds, only three valves—you could throw it together right out of the case. Eventually I played in my school concert bands, jazz bands, pit orchestras, marching band—just about everything I could fit into my schedule.
Q) Too many music students stop playing—why did you keep making music?
I keep making music because it's a part of my identity. Throughout my professional career, music has brought me together with people in the industry I had once looked up to and now share the stage with. It's quite overwhelming sometimes, but I find that each performance is fulfilling in its own way.
Q) Which came first, your bands or the music store?
I started with the band, and it grew into much more. Ten years ago, I started my band called Here For The Summer Collective the same month that I graduated high school. I really didn't know where music was going to take me when we started rehearsing in my parents basement. I've parted ways with most of the original crew but have made many more friends through the band since. Recently I've expanded the band to include an assortment of talent including a full salsa orchestra called Salsavera, which has opened for international and national touring acts and will now be entering the wedding circuit.Our music store is going to celebrate its 3rd full year in business in 2025—a milestone for anyone who has been retail before. We are hoping as we continue to grow our reach in Lake County that we can start carrying some more recognizable musical brands our customers love.
Q) Running several music groups as well as a music store makes me wonder how you got your start in business. What was your first entrepreneurial experience?
My first entrepreneurial experience was in college. I remember starting to work at my college radio station, quickly learning how to run and operate a recording studio and live sound equipment. Eventually the college reached out and had me produce the music for their upcoming commercial for the dining hall.
Q) Who inspired you to do all that you're doing?
There are so many people to acknowledge that have had a tremendous impact on my upbringing and put me on the right track. I wish I could say everyone, because it truly is the work of a village of teachers, professors, band directors, coaches, friends and family that I pull from to make this work. I would say my inspiration for the music school comes from my work with Dr. Roosevelt Griffin, one of my mentor teachers, who inspired the framework for the Andre Alfonso Music School.
Q) You've had so many firsts in the past year—a new big storefront, a wedding and the arrival of your baby! How do you juggle everything?
Again, it's really a village that makes this work. My wife, my family and sweet mother-in-law who volunteered to help with childcare at home have been quintessential to supporting the dreams I have had. I really owe it to them and my son Andy for being supportive in the best and worst of times.
Q) Where do you see yourself down the road over the next five years, both as an entrepreneur and family man?
As an entrepreneur, I expect that the Andre Alfonso Music brand will extend into more sales, repairs and educational outreach in Lake County, Illinois. We are always coming up with unique and exciting programming for our students and the community to engage in. I also hope that my son starts taking music lessons as soon as I can get him to sit with me while I play an instrument!
Q) Along the way, when did you experience a huge surprise and what happened after?
The biggest surprise for me was finding out about the opportunity to expand our music school and store once again in Lake Villa. I started teaching lessons out of my parents' basement and, over the course of a few short years, went from about a 50 square foot studio to a building with almost 4000 square feet, complete with rehearsal rooms, practice rooms, recital venue and a storefront. As a result of this space, we have been able to grow our programs and music teaching team from a solo studio to an all-encompassing music school with about 10 teachers on staff.
Andre is hosting the ribbon cutting on November 4th as well as an open house for his store on November 16th so check that out here.
To follow him on his social media:
Website: https://www.andrealfonsomusic.com
Facebook: https://www.facebook.com/andrealfonsomusic
Email: andrealfonsomusic@gmail.com
Andre's bands: Salsavera and Here for the Summer